Calvin Klein
Description
Calvin Klein, founded in New York in 1968, stands as a pinnacle in the global fashion industry, renowned for the bold and non-conformist ideals that shape its operations. With a minimalist and sensual design philosophy, Calvin Klein has carved a unique niche, offering a platform for limitless self-expression through its range of products. The brand comprises several distinct lines, including CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance, each maintaining its identity while collectively raising everyday essentials to iconic status. Responsible design, high-quality construction, and attention to detail are hallmarks of the brand, ensuring the longevity and relevance of its products. In 2021, Calvin Klein achieved global retail sales of approximately $8.5 billion, a testament to its widespread appeal and market penetration.
The brand's product range addresses various consumer needs domestically and internationally. Calvin Klein Jeans offers a modern, sophisticated take on classic denim and casual wear. Calvin Klein Underwear is synonymous with comfort and style, revolutionizing the luxury underwear market. On the other hand, Calvin Klein Performance blends functionality with fashion, catering to the active lifestyle segment. The brand's focus on digital innovation and modern marketing under the aegis of PVH Corp. since 2003 has further cemented its position as a leader in the fashion industry, driving its global presence and long-term growth.
The brand's product range addresses various consumer needs domestically and internationally. Calvin Klein Jeans offers a modern, sophisticated take on classic denim and casual wear. Calvin Klein Underwear is synonymous with comfort and style, revolutionizing the luxury underwear market. On the other hand, Calvin Klein Performance blends functionality with fashion, catering to the active lifestyle segment. The brand's focus on digital innovation and modern marketing under the aegis of PVH Corp. since 2003 has further cemented its position as a leader in the fashion industry, driving its global presence and long-term growth.